Why the Valley Hotel Swapped Hiring for Owning

Set beside the River Severn in the heart of the Ironbridge Gorge, the Best Western Valley Hotel is a historic, family-run Georgian hotel overlooking the world-famous Iron Bridge.

With 44 rooms, an award-winning restaurant and a busy calendar of weddings, conferences and celebrations, it’s a hotel where staff are constantly on the move, and where keeping everyone connected is key to smooth service.

Communication across the hotel, restaurant and event spaces was the priority. As Sales Manager Roy Slimm explains, the team needed reliable radios to stay coordinated “across a busy hotel and restaurant to include events.”

The hotel had previously hired radios, so this was a chance to make a smart long-term investment. Buying their own kit outright was a cost saving over ongoing hire, while giving more of the team access to radios and improving reliability day to day. They turned to Neil Evans at SFL Mobile Radio, who talked them through the options and answered every question along the way. As Roy puts it, “Neil was knowledgeable and happy to answer any questions, your free trial inclusion sealed the deal over our other available options.”

That free trial made all the difference, letting the team test the radios in their own environment before committing, and it’s exactly the kind of no-pressure approach that helps customers buy with confidence.

SFL supplied a large fleet of Motorola XT185 radios, complete with D-shaped earpieces for discreet, hands-free communication throughout the hotel. The result? “Great, no complaints.” For a busy hospitality operation, radios that simply do the job, shift after shift, are worth their weight in gold.

The XT185 has proved a great fit for the hotel’s needs and budget, delivering everything the team requires to keep service running smoothly across a lively, fast-paced site.