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SFL works with London Basket Brigade as they deliver hampers over Christmas

SFL Mobile Radio was pleased to work with the London Basket Brigade over the Christmas period, donating 10 Motorola DP3400 two-way radios for them to use to help organise communication at their annual event.

The Basket Brigade pack food hampers and deliver them as a Christmas surprise to unsuspecting families in need.

The YES Group London started delivering food baskets to families in need at Christmas 19 years ago. As a non-profit (registered as a Community Interest Company) organisation inspired by the work of Anthony Robbins, whose mission is to feed families who struggle to put food on the table.

The idea of Basket Brigade first began in the US nearly 40 years ago when Anthony, aged 17 at the time, fed two families on Thanksgiving Day. Two became four the following year and then eight the year after. Soon he was enrolling people to help him deliver more food baskets every year on Thanksgiving Day. His passion and drive to provide those less fortunate with a decent meal on Thanksgiving Day has now become the International Basket Brigade, which is managed and driven by the Anthony Robbins Foundation.

Every year thousands of volunteers come together in hundreds of locations around the world to participate in their local Basket Brigade and so provide baskets of food and household items for an estimated 4 million people annually. The YES Group London works with the Anthony Robbins Foundation every year to make this happen for the needy in London.

Basket Brigade Chair Giles Button said: “We will be using the radios to communicate between the leadership team.

“We used radios for the first time last year and it made a huge difference, as before people were having to run around trying to find someone and when there’s almost 1,000 people on site, that’s not easy!

“For this reason we decided this year it was a must to have radio’s again and so we are very grateful to you for supplying them!”

Find out more about the Basket Brigade by going to:

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